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Analytic Report
31/07/2017
The presence of DMPs within the agency ecosystem is widespread. Globally, 79% of agency-side media buying professionals use DMP technology. …
Analytic Report
31/05/2017
A much-discussed topic in digital advertising is how data management platforms (DMPs) can benefit marketers’ and media owners’ businesses. Given it’s still …
Analytic Report
Data management platforms continue to deliver tremendous value to advertisers, but their pervasiveness in the marketplace now means that they …
Analytic Report
Data now informs almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and …