Publishers can now set target CPMs on Google Ad Manager

22/01/2019

Google this month released the feature that allows publishers to set target CPMs on open auction to buyers, advertisers, or brands. …

DoubleClick for Publishers (DFP) is Becoming Google Ad Manager

21/01/2019

Google this month announced to publishers more details about the DFP transition into Google Ad Manager. Google says that over …

Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

31/07/2017

The presence of DMPs within the agency ecosystem is widespread. Globally, 79% of agency-side media buying professionals use DMP technology. …

5 charts: How brands and publishers are using DMPs globally

31/05/2017

A much-discussed topic in digital advertising is how data management platforms (DMPs) can benefit marketers’ and media owners’ businesses. Given it’s still …

The DMP Challenge for Publishers

Data management platforms continue to deliver tremendous value to advertisers, but their pervasiveness in the marketplace now means that they …

WTF is a data management platform?

Data now informs almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and …