Best Practices for Complying with Google Ads Policies to Prevent Account Suspension
As a digital advertiser, it’s crucial to understand and adhere to Google Ads policies and terms & conditions to avoid account suspension, which can harm your business’s online presence and revenue. In this article, we will discuss the best practices for complying with Google Ads policies and terms & conditions to prevent account suspension and maintain a healthy and sustainable advertising ecosystem. So, whether you’re a beginner or an experienced advertiser, read on to learn how to protect your account and reputation on Google Ads.
Why your account get suspended
The reason behind account suspension in Google Ads is the violation of their policies and Terms & Conditions, which are in place to ensure a secure and favorable experience for both advertisers and users. If a severe policy violation is detected, the suspension will take place instantly and without prior warning. However, for other policy violations leading to suspension, a notification will be sent, providing details of the policy violation and the necessary steps that can be taken to rectify the situation. This warning will be sent at least 7 days before the suspension takes effect.
What is egregious violation
An egregious violation refers to a violation of the Google Ads policies that is extremely serious and may cause significant harm to the digital advertising ecosystem or users. Such violations may indicate that the advertiser’s business does not comply with Google Ads policies, or the violation is severe enough to pose a risk to users. In order to prevent illegal activities and protect users, Google reserves the right to suspend accounts immediately and without prior notice for egregious violations. Google only takes this action when it is the most effective way to prevent harm to users or the digital advertising ecosystem.
How does Google detect policy violations
Google Ads employs a combination of automated and manual evaluation processes to identify any violations of its policies. To identify policy violations, we assess data from multiple sources such as your account, ads, and content, feedback from users, consumer reviews, regulatory warnings and rulings. If Google detects an egregious violation, Google will suspend your Google Ads accounts immediately and without prior warning. You will not be allowed to advertise with us again.
Which policies are considered to be egregious?
Google Ads policies are in place to provide a safe and positive experience for users and advertisers. Violations of these policies can result in account suspension or even permanent ban from Google Ads. It’s crucial to understand what activities may lead to account suspension and to avoid them at all costs.
Some of the most common policy violations include coordinated deceptive practices, promotion of counterfeit goods, promotion of unauthorized pharmacies, unacceptable business practices, violations of trade sanctions, and sexually explicit content.
Circumventing systems, such as attempting to trick the system into approving ads that violate policies, is not permitted and will result in account suspension. Google Ads uses automated and human evaluation to detect policy violations, so it’s best to adhere to policies to avoid any issues.
To prevent account suspension, make sure to thoroughly review and understand the Google Ads policies and terms & conditions. It’s also important to regularly monitor your account for any potential policy violations and take corrective action immediately if necessary.
Additional policy violations that can lead to an account suspension
Any breach of Google Ads policies can result in an account suspension. When an advertiser violates an advertising policy, they will receive a warning that explains the nature of the violation and any required corrective measures. Advertisers will have a chance to fix the violation or provide an explanation if they do not believe that they have violated the policy.
Is it possible for a suspended publisher to create or use other accounts?
No, it is not possible. Accounts related to the suspended account, such as those using the same email or payment method, or those linked to the same manager account, will also be suspended. Google prioritizes user safety, and actions that put users, Google, or partners at risk may result in a ban from using Google Ads. Any attempts by the advertiser to create new accounts will also be suspended. But, suspended advertisers can still access their accounts and any associated reports. However, their accounts will not be able to run any ads while they are suspended.
In conclusion, understanding and adhering to Google Ads policies and terms & conditions are crucial for any digital advertiser to avoid account suspension, which can have a significant impact on their online presence and revenue. Advertisers must avoid egregious policy violations such as coordinated deceptive practices, promotion of counterfeit goods, promotion of unauthorized pharmacies, unacceptable business practices, violations of trade sanctions, and sexually explicit content, which can lead to account suspension. To prevent any issues, advertisers should review and understand Google Ads policies thoroughly, monitor their accounts for potential policy violations, and take corrective action immediately if necessary. Remember, Google takes user safety seriously, and any actions that pose a risk to users, Google, or partners may result in a ban from using Google Ads. If You want to get to know more about the topic that we talked about, reach us out here.
Source : Google Ads Policies and Terms & Conditions to Prevent Account Suspension