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Analytic Report

TIPS PUBLISHER DALAM MENGHADAPI KRISIS PANDEMI VIRUS CORONA

17/04/2020

Virus Corona tak hanya menyebabkan banyak orang yang jatuh sakit, tetapi juga jatuhnya sektor bisnis dan ekonomi terutama dari segi …

Analytic Report

BAGAIMANA CARA MENINGKATKAN FILL RATE PADA UNIT STICKY AD

  Sticky ad units, juga dikenal sebagai iklan jangkar (anchor ads), ‘menempel’ ke area yang dapat dilihat dari halaman web …

Analytic Report

6 INDUSTRI TERPOPULER DI PENCARIAN GOOGLE INDONESIA SELAMA 2019

20/12/2019

Bagi pemain industri digital khususnya publisher, mengetahui industri populer apa saja yang paling banyak dicari oleh audiens merupakan suatu hal …

Analytic Report

CARA TERHINDAR DARI ISU KEAMANAN PADA WORDPRESS

11/10/2019

WordPress merupakan sistem manajemen konten yang paling sering digunakan oleh publisher. Sekitar 24% website di seluruh dunia telah menggunakan sistem …

Analytic Report

Publishers can now set target CPMs on Google Ad Manager

22/01/2019

Google this month released the feature that allows publishers to set target CPMs on open auction to buyers, advertisers, or brands. …

Analytic Report

DoubleClick for Publishers (DFP) is Becoming Google Ad Manager

21/01/2019

Google this month announced to publishers more details about the DFP transition into Google Ad Manager. Google says that over …

Analytic Report

Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

31/07/2017

The presence of DMPs within the agency ecosystem is widespread. Globally, 79% of agency-side media buying professionals use DMP technology. …

Analytic Report

5 charts: How brands and publishers are using DMPs globally

31/05/2017

A much-discussed topic in digital advertising is how data management platforms (DMPs) can benefit marketers’ and media owners’ businesses. Given it’s still …

Analytic Report

The DMP Challenge for Publishers

Data management platforms continue to deliver tremendous value to advertisers, but their pervasiveness in the marketplace now means that they …