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Analytic Report

CARA TERHINDAR DARI ISU KEAMANAN PADA WORDPRESS

11/10/2019

WordPress merupakan sistem manajemen konten yang paling sering digunakan oleh publisher. Sekitar 24% website di seluruh dunia telah menggunakan sistem …

Analytic Report

Publishers can now set target CPMs on Google Ad Manager

22/01/2019

Google this month released the feature that allows publishers to set target CPMs on open auction to buyers, advertisers, or brands. …

Analytic Report

DoubleClick for Publishers (DFP) is Becoming Google Ad Manager

21/01/2019

Google this month announced to publishers more details about the DFP transition into Google Ad Manager. Google says that over …

Analytic Report

Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

31/07/2017

The presence of DMPs within the agency ecosystem is widespread. Globally, 79% of agency-side media buying professionals use DMP technology. …

Analytic Report

5 charts: How brands and publishers are using DMPs globally

31/05/2017

A much-discussed topic in digital advertising is how data management platforms (DMPs) can benefit marketers’ and media owners’ businesses. Given it’s still …

Analytic Report

The DMP Challenge for Publishers

Data management platforms continue to deliver tremendous value to advertisers, but their pervasiveness in the marketplace now means that they …

Analytic Report

WTF is a data management platform?

Data now informs almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and …

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