Top 4 Policy Violations in Google AdSense – Part 2
In the previous article, we have discussed the top 5 common policy violations in Google AdSense. Unsurprisingly, there are more types of ad contents that are not in line with Google’s rules & regulations.
Policy violations usually happen when a publisher has limited information or knowledge regarding Google’s advertising rules and policies, causing them to advertise content that is against the rules of Google’s advertising policies.
This violation will consequently affect the website performance as well as the advertising revenue received.
In order to prevent policy violations, as a publisher you should educate yourselves on Google’s rules and regulations. Let us guide you! Keep reading to find out 4 other types of ad contents that you should not monetize with Google AdSense.
1. Rewarded Inventory-Users do not have the option to leave rewarded Ads
Before diving deep into the explanation, you first have to understand the term “Rewarded Inventory”. Rewarded Inventory/Rewarded Ads is a type of ad where users can choose to interact with in exchange for a number of benefits in an application. This type of ad can usually be found in games or hobby-based applications (eg. Karaoke). This type of ad can usually sound like this: “Watch this video to get an extra 100 points”, or “Watch this ad to continue reading article or access the wifi”.
This type of ad will usually have some sort of skip or exit button where users can click. However, there are times when the button is not installed, leaving the user with no option of leaving the existing rewarded ads. This problem will definitely affect overall user experience.
2. Rewarded Inventory – The application / page does not provide a clear description of the options for the user regarding rewards
Apart from not having the option to leave rewarded ads, the next violation coming from rewarded ads is when it does not provide a clear description of the choices for the user regarding the rewards obtained from Ads and the actions that the user must take to win the reward. The prizes, rewards or points awarded as well as the instructions to obtain it is unclear causing confusion among users. Remember, Good ads should not confuse users.
The third policy violation is when publishers advertise contents that are not intended or suitable to be advertised. Publishers need to be able to differentiate content that should be made just for entertainment or educational purposes or advertised. This is so as not to interfere with the user experience and to also prevent accidental or wrong clicks.
4. Ads overlapping or blocking Content
Users find it annoying when the content they are interacting with is overlapped or blocked by ads. This affects user experience as users will not be able to see the content. Good advertising practice in Google’s point of view is ads that do not interfere with user experience of a website.
These are some of the most important Google’s ad policy violations that you should take note of. This is important so that publishers are not exposed to issues of violating Google Ads rules and policies. Avoid wrong placement or publishing too many ads because this can have an impact on your website’s performance on Google. Do you need help in creating ads to increase the performance of your website? We are ready to help you anytime. Talk to us Now!
Source from Google Ad Manager Policies Overview – Maintaining a Healthy Digital Advertising Ecosystem May 2020