What is Bounce Rate and The Effect on Publishers

What is Bounce Rate and How Does It Affect Publishers

One important matrix that publishers need to understand to measure their website is the Bounce Rate. Before we understand what the Bounce Rate is, it would be nice to learn the following points.

What is Bounce Rate?

Bounce is a session where only one page is visited on a website. This is due to many factors, including page load times, browser capabilities, irrelevant content, and much more. Bounces are not always bad because there are sites that naturally have high bounce rates such as sites / websites that load content without having to be refreshed. In addition, there may also be certain parts of the site / website that will have a very high bounce rate, for example:

  • Contact or feedback pages where users will usually immediately exit after giving feedback
  • Verification pages where users will immediately exit after verifying email or others.

HOW do I specify a Single Session Page?

Here are several ways a session can be considered or defined as one page:

  • The “Back” button is clicked after entering the page.
  • The browser is closed.
  • The new URL is entered and accessed.
  • The user remains on one page only until the maximum session length is defined (usually 30 minutes)
  • The user clicks on a hyperlink that directs them to an external site.
  • The user lands on another page on the same site, and Google Analytics is misconfigured.

WHAT is a Bounce Rate?

After understanding the things above like what a bounce is and why it can be called a bounce, then we begin to understand the Bounce Rate. Bounce Rate is the calculation of the number of single page sessions divided by the total number of sessions available. Simply, Bounce is when you’re already enter the page and then back again to the previous page or being “bounced” to other page.

The Effect of Bounce Rate for Publishers

Bounce Rate affects publishers in different ways that varies depending on the type of website. The following are some of the effects of the Bounce Rate that usually occur for publishers:

  • Lower site rankings

Bounce Rate is an important factor when determining a website’s value. Websites that have ranking, SEO, or other assessment tools like Ahrefs or Alexa usually have a direct or indirect effect on their calculations.

  • SERP Impact

SERP is a Search Engine Result Page that is defined by a list of pages displayed by search engines for certain queries or keywords. In some cases, the bounce rate can also affect Google’s search rankings for a site. For example, a high bounce rate on a site for a certain period of time due to technology issues, this may cause our page to lose its position or rankings in the search result page because crawlers cannot detect our website.

  • Bad Ads Monetisation

With high bounce rates, websites tend to get less approval from advertising partners because the main goal of advertisers is to get their ads to the Maximum Exposure. If our website appears on the search page, but our content is irrelevant, then users tend to click the “Back” button and look for other content that is more relevant, creating a “Bounce”.

Our website can generate Ad Impressions through these user visits, but users not necessarily focus on ads because they are more focused on the content they are looking for.

In conclusion, the Bounce Rate is an important matrix for websites. To find out the Bounce Rate of your website, you can see it in Google Analytics. If you need help regarding a high bounce rate in your website, We from the ProPS Team are ready to help you. Talk to us now!

Source from MonetizeMore