Published
September 11, 2024
Category
Monetization
client
Mamikos
Turn Traffic into Cash: Effective Website (Mamikos.com) Monetization Strategies
In an impressive feat of digital strategy and execution, Mamikos.com achieved a remarkable 198% revenue increase in the fourth quarter of 2023 compared to the third quarter. This growth was driven by their strategic partnership with ProPS, a Google-certified Publishing Partner, and their innovative monetization strategies.
“We’re very happy with our partnership with ProPS. Of course, our total revenue performance has increased, and they have also been very helpful with both technical and non-technical matters. They are open to trying and exploring new things that can potentially boost our revenue growth. So far, we have greatly benefited from having ProPS. “
– Jonathan Gozali, Digital Marketing Manager at Mamikos
Discover Mamikos.com
Founded on November 11, 2015, Mamikos.com is Indonesia’s premier boarding house search platform. Mamikos has successfully connected over 200.000 boarding house owners in more than 140 cities in Indonesia with over 3 million boarding rooms. With significant and rapidly growing traffic, Mamikos.com is a trusted choice for users nationwide.
Challenge
Initially, Mamikos began its monetization efforts through Google AdSense. However, to diversify and increase demand beyond what AdSense could provide, they explored partnerships to enhance their monetization strategy. Mamikos needed expert guidance to identify the most effective strategies and tools for monetizing their website and technical support to implement advanced solutions effectively.
Approach
To overcome these challenges, Mamikos conducted thorough research and found ProPS, a Google-certified Publishing Partner, as the ideal solution.
ProPS implemented a comprehensive monetization strategy, focusing initially on Google demand sources:
Utilizing high-impact inventory with multiple formats and high viewability. ProPS improved the appearance of some inventory to seamlessly integrate it with the site’s layout, ensuring optimal viewability.
Optimizing Unified Pricing Rules. ProPS assists in configuring targeting CPM to maximize revenue through ad performance.
Open Bidding: Leveraged to enhance Google demand.
Then, in the third quarter, diversifying revenue with other demands like:
Video Ads: Added in the third quarter of 2023, these ads command higher CPMs and engage users more effectively, contributing to heavy revenue in the fourth quarter
Other Demand Sources: Incorporated various other ad networks for a steady and diversified revenue stream.
Results
Mamikos’s partnership with ProPS marked their first step into website monetization. This initial collaboration proved to be highly successful.
The implementation of these monetization strategies yielded impressive results for Mamikos:
Revenue Increase: Achieved a 198% increase in revenue by the fourth quarter of 2023.
Sustainable Growth: The diversified approach provided a stable revenue stream, enabling further investment in the platform.
Continuous Support: ProPS provided prompt responses and bi-weekly meetings to ensure ongoing optimization and alignment with Mamikos’s goals.
Mamikos’s partnership with ProPS shows how effective monetization strategies can boost a website’s revenue. By using various methods, Mamikos significantly increased their revenue and saw impressive growth.
If you are a publisher looking to monetize your website and achieve similar success, consider partnering with ProPS. With their expertise and strategic approach, ProPS can help you unlock new revenue streams and maximize your website’s earning potential. Start your monetization journey with ProPS today!