Points of this article:
- User Journey Segmentation and Automation
Segment users based on specific behaviors or traits and deliver relevant messages, such as leveraging historical data to re-engage inactive users or nurture relationships with loyal ones. - Real-Time Event Triggered Automation
Trigger immediate interactions based on in-app events, like offering a discount after a high-value purchase or providing a free trial after users explore a new feature. - Predictive Analytics Automation
Use data insights to anticipate future user behaviors, such as recommending likely-to-be-purchased products or sharing content aligned with user interests.
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In the world of mobile marketing, a one-size-fits-all approach doesn’t work. Every app has unique user behaviors and needs, which makes custom mobile marketing automation (MMA) essential. With the right tools, brands can build meaningful connections with users at every touchpoint.
Types of Mobile Marketing Automation
Let’s dive into three powerful types of mobile marketing automation that help marketers elevate the user journey and maximize engagement:
1. User Journey Segmentation and Automation
This type of automation focuses on segmenting users based on specific traits or behaviors and delivering content that resonates. Here, users are automatically added to segments based on factors like in-app actions, purchase history, or app session frequency. Marketers can set automation to trigger on a specific schedule, allowing for timely, relevant messages based on users’ past interactions with the app.
Imagine targeting users who’ve engaged with the app but haven’t made a recent purchase. By using historical data, this approach helps nurture relationships with loyal users or reconnect with those who may need a nudge, turning data-driven insights into meaningful actions.
2. Real-Time Event Triggered Automation
In fast-paced mobile environments, acting on real-time data is key to capturing users’ attention when it matters most. This automation activates as soon as a defined event occurs in the app—no waiting on historical data. By setting triggers based on immediate user actions, brands can engage customers right when they’re most interested, whether it’s sending a discount after a high-value purchase or offering a free trial after a new feature is explored.
Real-time engagement is all about relevance at the moment. It keeps users engaged, makes them feel valued, and increases the likelihood of long-term loyalty.
3. Predictive Analytics Automation
Predictive automation adds a forward-looking layer, using customer insights to anticipate future behaviors. By leveraging deep learning and data analysis, this approach allows brands to reach users before they make key decisions. This type of automation is especially powerful for targeting users with customized offers based on predicted behaviors, such as recommending products they’re likely to purchase or share content that aligns with their interests.
By understanding potential future actions, brands can shape the user journey proactively, strengthening engagement and encouraging deeper connections.
With each type of automation, brands can provide tailored experiences that resonate with users’ unique journeys. ProPS’s advanced solutions help businesses make the most of each interaction, using data to drive smarter, more effective engagement strategies that build loyalty and boost conversions.