CPM and RPM are two metrics that help publishers track their revenue. Despite their differences, new publishers often confuse these metrics. Advertisers use CPM to determine the cost of...
CPM and RPM are two metrics that assist publishers in monitoring their revenue. Although these metrics are different, they are frequently misunderstood by new publishers. Cost per mille (CPM)...
Ad serving is a vital component of digital advertising, enabling advertisers and publishers to deliver targeted ads to specific audiences. However, selecting the appropriate ad-serving method can be challenging...
As one navigates the dynamic landscape of digital advertising, the innovative concept of in-banner video ads stands out. These ads blend compelling video content with well-placed banner advertisements, significantly...
Google’s Core Web Vitals comprise a set of metrics that measure a website’s user-friendliness by assessing its load time, visual stability, and interactivity. The Google Core Web Vitals include:...
Are you a publisher who finds Google AdSense confusing and challenging? Have you experienced AdSense rejection and don’t know why? You are not alone. While AdSense rejections can be...
Ads that users opt to view in exchange for an in-app reward—such as watching a video ad to gain an extra life in a game, read a news article,...
You can utilize traffic anchor ads positioned at either the top or bottom of your web pages, ensuring they remain visible as users scroll. These anchor ads offer a...
Google’s March 2024 Core Update has led to the removal of many websites, mainly to tackle spam created by AI and to prioritize good-quality content made by humans. The...
As the sacred month of Ramadan approaches, publishers must proactively prepare for potential surges in website traffic. The unique rhythms of this month, marked by altered daily schedules and...