Lost a few customers? Don’t worry—now is a great time to win them back with some friendly email campaigns to win them back.
A win-back email is just a friendly way to check in with customers who’ve gone a little quiet. Maybe they got busy or forgot about you—no worries! With the right message, you can spark their interest again.
Use things like FOMO, special offers, or personalized picks to grab their attention. A “We Miss You” note, a cool discount, or even a little reminder might be all it takes.
Why should you give it a try?
- It’s way cheaper than finding new customers. Keeping someone around costs way less than getting someone new.
- Some customers just need a little nudge. Not all inactive users are gone forever—some just need a reason to come back.
- It works. People who already know your brand are more likely to buy again—way more than first-timers.
When to Send Win-Back Emails?
When it comes to win-back campaigns, timing really is everything. Reach out too soon, and it might feel a bit much. Wait too long, and your customer might’ve already moved on.
The sweet spot? Catch them when their behavior shows they might still be interested. That’s when your message is most likely to click.
Here are some great times to check in:
- When they’ve gone quiet. If someone hasn’t opened an email, visited your site, or made a purchase in 30–90 days, it might be time for a gentle reminder. Try something like: “It’s been a while, [Name]—we miss you! Here’s 15% off to come back.”
- After a first purchase. Some folks buy once and forget. Send them a little nudge like: “Loved your last order? Here’s something special for your next one!”
- When they left something behind. Abandoned carts or browsing without buying? A simple “Your cart’s waiting—here’s a little something to help you decide” can go a long way.
- During special moments. Holidays, birthdays, or big sales are the perfect excuse to say hi again. A timely discount or freebie might just bring them back.
- If something went wrong. A bad review or experience is a chance to make things right. Try: “We’re sorry we didn’t get it right. Here’s how we’re fixing it for you.”
At the end of the day, it’s about showing up at just the right moment—when they’re most likely to notice and care.
Why Sending Re-Engagement Emails Is Totally Worth It
- Help Stop Churn Before It Happens
Re-engagement emails are like a friendly tap on the shoulder, reminding customers you’re still here. Sometimes, that little nudge is all it takes to keep them around. - Boost Customer Value Without Much Effort
These emails give you a chance to reconnect and maybe even upsell or cross-sell. It’s a simple way to keep the relationship going—and turn it into something even more valuable. - Save on Costly New Customer Ads
It’s way easier (and cheaper) to bring back someone who already knows you than to find someone new. Re-engagement emails help you get more out of the customers you already have. - Show Off What’s New
Maybe customers left because your product wasn’t quite there yet. Now’s your chance to say, “We’ve made some changes you’ll love!” and invite them to take another look. - Build Real Connections
These emails aren’t just about selling—they’re about showing you care. They help you stay in touch, show empathy, and keep that connection alive even when there’s no sale happening. - Stay on Their Radar
If they don’t hear from you, they might forget you. Re-engagement emails are a great way to stay top of mind in a non-pushy way. A friendly reminder can go a long way. - Clean Up Your Email List
Sending re-engagement emails helps you figure out who’s still interested and who’s not. That way, you can tidy up your list, improve your deliverability, and save money in the process. - Get Personal (in a Good Way)
In 2025, personalization is everything. These emails let you tap into what you already know—past purchases, preferences, behaviors—and tailor your message for better results.
Win-Back Email Examples
- “We Miss You” Email
Miss You’ emails are a fun way to remind your customers and inactive subscribers about your brand and encourage them to reconnect. A great re-engagement email mixes a personal touch, some humor, and a strong call-to-action to spark their interest again.
Reactivation emails like ‘Come Back’ or ‘We Miss You’ are a gentle way to show you’re still interested without being too pushy. They’re perfect for customers who’ve gone quiet but still have some curiosity or potential to re-engage.
- Abandoned Cart Follow-Up
Abandoned cart emails give shoppers a friendly reminder about the items they left behind and encourage them to come back and complete their purchase.
- “What You’re Missing” Email
These emails tap into a bit of FOMO to spark quick action. Brands often use them to highlight limited-time deals, loyalty perks, or give a friendly final reminder.
- Feedback Request Email
A feedback request email is a simple way to ask visitors what they think—and maybe find out why they’ve gone quiet. These emails usually get straight to the point and offer a little something in return for sharing thoughts. Some brands even get creative with it to make replying more fun.
- Offer an Irresistible Deal
Discounts and perks are a great way to win back customers who’ve drifted away. A little extra motivation—like a special offer—can go a long way in nudging them to return. And it doesn’t always have to be a discount code! You can also offer things like bonus gifts, extra points, free shipping, or even a free consultation.
- Recommend Various Products
Give inactive customers a reason to come back by showing them products or services they might love. Personalized recommendations can help them discover something new and exciting—making it more likely they’ll take another look and maybe even make a purchase.
- Mention the Offer in the Subject Line
Subject lines matter—a lot. Around 1 in 3 people open emails just because the subject line caught their eye. Adding a discount or special offer in the subject line is a great way to grab attention, get your email opened, and give customers a reason to shop.
- Limited-Time Offer Email
Creating a sense of urgency is a classic trick that still works like a charm. When people feel like they might miss out, they’re more likely to act fast. Use your emails to build that urgency—set a deadline, highlight limited-time offers, or show how your product solves a real problem they don’t want to deal with anymore.
- Seasonal Campaign
Leverage the timing and context of a particular season, event, or holiday to reconnect with past customers by talking about the season. Align such email campaigns with the need of the hour to offer seasonal customers compelling reasons to come back.
- Promote Free Shipping
Did you know nearly half of customers abandon their carts because of extra costs like shipping and taxes? Offering free shipping can be a game-changer.
Send a clear, friendly email letting your customers know they can now check out without worrying about extra fees. And don’t forget—highlight “Free Shipping” right in your subject line to grab their attention instantly!
With ProPS, you can take this strategy even further. Our platform helps you identify users who abandoned their carts, segment them based on behavior, and automate personalized email campaigns—like free shipping offers—to win them back. By removing purchase barriers and delivering the right message at the right time, ProPS helps you boost conversions and maximize revenue from your existing customer base.