Let’s face it—marketing is changing fast. With privacy rules getting stricter and third-party cookies on their way out, brands need a smarter, more reliable way to understand and connect...
We live in a world where data is everywhere — but often nowhere useful. Every click, every cart, every customer interaction leaves a trail. But ask any marketer or...
Point of this article.. Want to skyrocket your ad revenue? Discover how Prebid is changing the game for digital publishers. In today’s competitive digital era, publishers are expected to...
Today’s customers don’t just live online or offline—they move between both worlds every day. They might browse a product on their phone in the morning, visit a store during...
Let’s talk about user engagement (and why it matters!) When people enjoy using your website, app, or digital product, that’s a good sign—and that’s what user engagement is all...
Email marketing is still one of the most powerful tools in the digital world. Why? Because the people who sign up to hear from you are already interested in...
Imagine if you could see what your customers are thinking. That’s basically what behavioral segmentation lets you do. It helps you understand your customers better, so you can speak...
Every year, Ramadan shapes how people shop, engage with brands, and reflect on their values. But Ramadan 2025 felt different. Compared to 2024, we saw a more intentional, values-driven...
What is the big challenge of mobile apps? The most important thing is keeping users interested and coming back. One smart way to do this is through lifecycle email...
Ecommerce is growing fast, and the way customers shop isn’t so straightforward anymore. Instead of taking a straight path from discovering your brand to becoming loyal fans, shoppers now...