The General Data Protection Regulation (GDPR), changed the data privacy landscape in Europe. GDPR was designed to harmonize data privacy laws across Europe, giving individuals greater control and transparency...
Google is about to introduce a significant policy change that will impact publishers who serve ads to users in the EEA and the UK. This change is aimed at...
In-app advertising matters because it helps app creators make money, lets businesses connect with their desired audience, and allows users to find new products and services that match their...
Even without looking at specific numbers, it’s pretty clear that almost everyone uses phone apps in their daily routine. From gaming and social media to online shopping, individuals dedicate...
Google is introducing a new requirement for CMP working with publisher and developer partners that serve ads in EEA and the UK. Google’s commitment to transparency and control means...
Confirmed Click is a Google Ads product feature that adds a confirmation to ad placements that may be generating accidental clicks. When a user clicks an ad with Confirmed...
What is Invalid Traffic Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings. Invalid traffic covers intentionally fraudulent traffic and...
Introduction An ad session in AdSense is a crucial metric that encapsulates a user’s interaction with ads on your site. This article aims to elucidate the definition of an...
Introduction: If you’ve linked your AdSense and Analytics accounts but can’t find any AdSense data in your Analytics reports, it’s essential to troubleshoot the issue. Below are some potential...
Website owners often encounter notable differences between the statistics reported in their AdSense account and the AdSense section of Analytics. These variations can be attributed to several factors that...