Point of this article.. Discover how insights from DMEXCO 2024 reveal that leveraging first-party data is not just an advantage, it’s a necessity for thriving in programmatic advertising. In...
Point of this article.. Are you ready for the new wave of interstitial ads? Major changes are coming, and they could be the key to boosting your ad revenue...
Google announced on Monday, July 22, that it plans to continue using third-party cookies in its Chrome browser, despite years of promises to phase out these tracking mechanisms. This...
Amid challenges, Google delays the deprecation of third-party cookies in Chrome until 2025, providing websites with additional transition time. Now, brands have additional time to prepare and seek alternatives...
Google has just announced an update to its Inappropriate Content policy, with a specific focus on synthetic sexually explicit content. This significant move aims to maintain a safe and...
Google plans to implement changes to its Video publisher policy effective April 1, 2024. This adjustment will affect all video inventory monetized using Google ad code (“Video Inventory”) across...
Google initiates the gradual removal of third party cookies in Chrome by implementing it for 1% of users in 2024 prior to a wider removal. Google has revealed its...
Google Ads made an announcement stating that as of October 31, 2023, they plan to shift predominantly towards real-time bidding auctions and will cease responding to multiple calls in...