One of the coolest things about push notifications? You can make them super personal without jumping through hoops.
We all know by now—personalization is a game-changer in marketing. Messages that feel like they’re made just for you tend to hit way harder than those boring, one-size-fits-all blasts.
So, what is Personalization anyway?
Personalization is all about making your messages feel tailor-made for each user. It could be based on where they live, what they’ve browsed, how often they engage, or even just using their name.
Of course, you’re not expected to handwrite a unique message for every single person (nobody has time for that). But using small, smart bits of data to make your push notifications feel relevant can go a long way in making users feel seen—not spammed.
And why You should care
McKinsey found, companies that rock at personalization earn around 40% more revenue. That’s huge. And for push notifications specifically? Personalized messages can lead to 4x higher response rates and 3x better retention. That’s the difference between users ignoring your message… or clicking and coming back for more.
Think of it this way: imagine walking into a coffee shop. In one scenario, the barista mumbles a generic “hey,” then offers a discount on a drink you don’t even like.
In another, they greet you by name and offer a 25% off deal on the croissant you always eye—and your go-to coffee order.
Which shop are you returning to?
Exactly.
Unfortunately, too many brands still act like the first example. But the ones that make customers feel seen and valued? They win—big time.
Tips to make your Push Notifications feel personal (without being weird)
1. Use Their Name (But Do It Right)
This is personalization 101. Just using someone’s name in a message can make it feel like it was made for them.
👉 Instead of:
“Hey! Get 50% off this weekend!”
👉 Try:
“Hey Sarah! Get 50% off this weekend!”
Most platforms let you plug in a “name” field easily.
2. You Have a Backup Plan
Don’t let your message end up like:
“Hi {customer_name}, check out our latest drop!”
Nothing screams “automated” like a broken tag. Always set a fallback like “there” or “friend” in case the name isn’t available.
So it becomes:
“Hi there, check out our latest drop!”
3. Always Test Before Hitting Send
Even if you think everything’s perfect—send yourself a test message. Make sure the name shows up, the links work, and there aren’t any awkward errors.
A simple check can save your brand from embarrassment (and unsubscribes).
4. Don’t Get Creepy
Yes, personalization is great. But oversharing? Not so much.
Avoid pointing out too much personal behavior or touching on sensitive topics. You want to sound thoughtful, not like you’re spying.
The goal: be relevant, not invasive.
5. Try Different Things (Then Track What Works)
There’s no one right way to personalize. You can segment by age, interest, location, or activity—and tweak your message accordingly.
The only way to know what really works for your users? Test. Learn. Repeat.
Over time, you’ll build a go-to playbook of strategies that resonate best with your audience.
Powerful ways to personalize your push campaigns
Want to elevate your push campaigns beyond just adding a first name? Personalization goes far deeper—and when done right, it can dramatically increase your engagement and conversions.
Here are six proven ways to use personalization in your push notifications to boost both sales and customer loyalty:
1. Abandoned Cart Reminders
Don’t let high cart abandonment rates eat into your revenue.
Around 70% of online carts are abandoned—jumping to nearly 87% on mobile. The good news? These users already showed intent. A timely push notification reminding them of their unpurchased items can be just the nudge they need.
Set up automated abandoned cart campaigns and turn lost sales into easy wins—with minimal effort once live.
2. Browse Abandonment Nudges
Not every user adds to cart, but their browsing behavior can still reveal buying intent.
If someone lingers on a product page or explores a specific category, that’s a signal. Trigger personalized notifications to bring them back to what caught their eye before they move on for good.
3. Personalized Product Recommendations
Show your users you understand their tastes.
Use browsing behavior, purchase history, and preferences to suggest products they’re likely to love. Whether it’s “More like this” or “You might also like…,” relevant recommendations help you stay top of mind—and increase chances of conversion.
4. Loyalty-Based Campaigns
Recognition goes a long way.
Celebrate your loyal customers with tailored messages. Push notifications that acknowledge milestones, reward points, or send exclusive perks make customers feel valued—and encourage repeat purchases.
5. Birthday, Milestone, or Occasion-Based Offers
Nothing says “we care” like celebrating a personal moment.
Use data like birthdays, first-purchase anniversaries, or even special occasions (e.g., holidays, Valentine’s Day, Father’s Day) to send thoughtful offers or discounts. These moments are prime opportunities to connect with customers in a meaningful way.
6. Re-Engagement Triggers
Bring back dormant users with a timely and personalized nudge.
After a period of inactivity, send a message like:
“We miss you! Check out our latest picks just for you: {personalized product}”
Add a discount or incentive to sweeten the deal. Small touches like this help rekindle interest and strengthen brand recall.
Start sending smart, personalized push notifications
To make this all work, you’ll need two essentials:
- A push notification platform —tools that let you segment users, automate campaigns, and personalize messaging.
- A mobile app—because push notifications work best in-app.
To fully unlock the power of personalized push notification campaigns, you need the right technology behind you—and that’s where ProPS comes in. Our platform helps you integrate real-time user data, create precise segmentation, and automate push notifications based on user behavior. With ProPS’s data-driven and intelligent automation approach, you can boost engagement, drive conversions, and build long-term customer relationships more effectively.
Source: mobiloud.com