On April 15, 2026, a team from ProPS made the trip to Bandung for a working visit to PT Promedia Teknologi Indonesia , one of the national digital media players that has been quietly building something worth paying attention to.
The visit was part of staying connected, opening up space for conversations between ProPS’ sales, data, and ad operations team and Promedia’s CTO, Rahmad Maulana and team, the kind of exchange that makes partnerships actually work.
Getting Closer to the Ground
Promedia operates in a space that many overlook: regional and local digital media. Rather than chasing national-scale traffic, they’ve taken a different approach, building a network of local publishers across cities and provinces, prioritizing quantity and reach in markets where trust is hyperlocal and audience loyalty runs deep.
It’s a model that makes strategic sense. When you can’t rely on massive traffic numbers, the value has to come from somewhere else and Promedia has been thinking carefully about where that is.
What’s on the Table
The conversation covered several directions Promedia is currently moving in. Alongside their local publisher network, Promedia has been developing mobile applications that are ready to be monetized, a move that signals a meaningful shift from web-only revenue thinking toward a more diversified digital asset strategy.
Social media engagement is also increasingly on their radar. As audience behavior continues to shift across platforms, Promedia recognizes that staying relevant means showing up where their audiences actually spend time, not just on owned properties.
A Clear Ask, A Shared Direction
Perhaps the most direct thing Rahmad Maulana communicated during the visit was this: Promedia wants a partner that keeps them ahead of the curve, particularly when it comes to updates and policy shifts from Google that directly affect how publishers operate and monetize.
In an ecosystem where the rules can change quickly, having a GCPP partner in their corner isn’t just a nice-to-have. It’s a strategic necessity.
That’s exactly the kind of partnership ProPS is built for.
What Comes Next
This visit marks the beginning of a deeper working relationship, one that goes beyond account management and into genuine strategic collaboration. For ProPS, visits like this are how partnerships are built properly: in person, in honest conversation, with a clear understanding of what the other side actually needs.
Bandung was a good place to start.
ProPS is a Google Certified Publishing Partner (GCPP) supporting publishers and platforms across Indonesia with monetization strategy, ad operations, and data-driven growth.