Points of this article… Brand visibility in AI-generated answers is the new battleground for advertisers. Here’s what the data says, and what to do about it. When a user...
On April 15, 2026, a team from ProPS made the trip to Bandung for a working visit to PT Promedia Teknologi Indonesia , one of the national digital media...
Points of this article.. This series started by examining how AI improves monetization through better optimization. Then we looked at how AI is quietly disrupting the traditional traffic model....
Points of this article.. Programmatic advertising has long been associated with automation, efficiency, and scale. For years, the narrative was simple: better algorithms led to better targeting, which ultimately...
Point of This Article: The way digital platforms monetize user attention is evolving at breakneck speed. Following the Better Ads 2026 update from the Coalition for Better Ads (CBA),...
Point of this article.. Most people think Retail Media is just about putting banners on an e-commerce site. They’re wrong. It’s evolving into something much bigger, and it’s called...
In the realm of mobile app monetization, there exist various pathways one can explore. This article will delve into 5 well-received app monetization strategies, shedding light on their potential...
In the dynamic realm of online media and commerce, partnerships that foster collaboration, growth, and mutual understanding are rare gems. For Orami, a leading parenting-centric technology company based in...
Confirmed Click is a Google Ads product feature that adds a confirmation to ad placements that may be generating accidental clicks. When a user clicks an ad with Confirmed...