Established in 2005, Golden Gate (GOLDEN GATE GROUP JOINT STOCK COMPANY) is a pioneer in applying the restaurant chain model in Vietnam, with five main casual dining cuisines which are Hotpot, BBQ, Asian, Western, and Cafeteria. Golden Gate currently owns 22+ brands and nearly 400 restaurants in 40 provinces throughout Vietnam, serving 23 million customers per year and and constantly expanding.
The Challenge
Vietnam’s number 1 restaurant group. About 500 stores, 40 brands and 1.6 million loyalty
customers. Golden Gate needed to:
- Unify offline and online customer data in real time
- Grow lifetime value and retention with an omnichannel loyalty program
- Run loyalty and rewards engagement with real personalization
- Read the O2O customer journey with analytics and advanced attribution
- Lift customer experience and voucher redemption with AI predictive models
The Engagement
Three moves on the Growth Engine:
- Data Hub and 360 View: unified omnichannel data across the loyalty mobile app,
POS and marketing platform into one live 360 degree customer view - Insights and AI: AI predictive segments and AI personalized vouchers deployed
for millions of customers - Marketing Hub: one seamless omnichannel marketing and customer experienc
The Result
Multiple Campaigns, 2023 to 2025.