Almost every martech vendor now stamps "agentic" on its product. Chatbots are called agents, old automation is called an agent, and even auto-reply features get the label. As…
A loyalty program is supposed to build relationships. Most of them just track transactions.
Almost every consumer brand has one: a points system, a membership card, a stamp collection on…
You serve thousands of customers a day. How many of them can you actually name?
For most consumer brands, the honest answer is: not many. Transactions happen constantly across stores,…
Your next customer may not be Googling you. They may be asking ChatGPT.
More shoppers now start their research with a question typed into an AI assistant rather than a…