Your POS, e-commerce, social and loyalty tools were built at different times, by different vendors, for different purposes. None of them were designed to talk to each other. The result is a customer who looks like five different people depending on which system you’re looking at: an anonymous transaction at the register, a guest checkout online, a follower on social, a member number in the loyalty app. You have the data. You don’t have a customer.

Our Solution: One live profile for every customer. Data Hub unifies data from every source, resolves identities and builds a 360-degree view of who they are, where and when they shop, what they buy and how they engage. It’s the foundation for everything that follows.

What This Covers:

• Customer data unification across POS, e-commerce, social and loyalty systems
• Identity resolution to merge fragmented customer records into one profile
• 360-degree customer profile: demographics, visit behavior, purchase history, engagement
• Smart segmentation based on real customer behavior
• Propensity modeling to predict each customer’s next likely purchase
• Journeys, segments and triggers designed around your business goals

Every customer on your list gets the same broadcast, regardless of what they’ve bought, how often they visit, or whether they’re close to churning. The messages that do convert are competing with the ones that don’t, and every irrelevant message makes the next one, even the relevant one, more likely to be ignored or unsubscribed from. Meanwhile, a customer who switches from your app to your store to WhatsApp has to be re-introduced to your brand each time, because nothing connects their identity across those channels.

Our Solution: The right message, triggered by what customers actually do. Personalized messages go out across WhatsApp, email, push and in-app, based on behavior rather than a fixed schedule. One identity follows the customer across every channel, so a channel switch never means starting over.

What This Covers:

• Omnichannel messaging across WhatsApp, email, push and in-app
• Behavior-triggered campaigns, not fixed broadcast schedules
• Persistent customer identity across website, app, POS and messaging
• Personalization engine matching message content to individual behavior
• Trigger, personalize, deliver automation workflow
• Reduced unsubscribe and ignore rates through relevance

Your loyalty program has members, a budget line, and a dashboard reviewed every quarter. What it doesn’t have is clear evidence that it’s changing behavior. Points get earned and forgotten. Every member gets the same generic reward regardless of how much they’ve spent or how long they’ve been loyal. And by the time a long-time customer shows up as “inactive” in a report, there was no mechanism in place to catch them drifting away while there was still a chance to intervene.

Our Solution: Loyalty that grows with your customer. Points, tiers, vouchers and referrals across online and in-store, designed, launched and run for you. The same intelligence flags customers drifting away, early enough to win them back.

What This Covers:

• Points and voucher systems usable across every channel, online and in-store
• Tiered membership design with visible status and progression
• Referral reward mechanics to turn customers into recruiters
• Churn risk detection with early win-back triggers
• Loyalty program design, launch and ongoing operations
• Synchronized profile and point balance across app, web and POS

Customers visit once and beyond the product itself, have no reason to come back. The only lever your team has left to pull is a discount, which works until it trains customers to wait for the next one before buying again. Meanwhile, you have no visibility into what would actually motivate a customer to return on their own, because nothing in your current setup is designed to find out.

Our Solution: Make every visit worth repeating. Lucky draws, missions, leaderboards and digital stamp collections turn routine visits into a journey, and show your team what actually drives repeat behavior. No discount required.

What This Covers:

• Lucky draw and instant-win mechanics tied to visits and purchases
• Mission and challenge design to drive specific customer behaviors
• Leaderboards to engage your most active customers
• Digital stamp collections for progressive, journey-based rewards
• Behavioral insight into what drives repeat visits, beyond discounting

Selling through marketplaces means giving up 15 to 30 percent of every transaction in commission, and giving up something more valuable in the process: the customer relationship itself. The marketplace owns the contact details, the purchase history and the ability to reach that customer again. Building your own store has always been the alternative, but it typically meant hiring a dev team, managing a separate system, and losing the customer data benefits you were trying to gain in the first place.

Our Solution: Your own store, ready to sell. A web store and in-app commerce with catalog, cart, checkout, payment and vouchers, built, launched and kept running by ProPS. Every order becomes customer data you can act on.

What This Covers:

• Web storefront on your own domain, from browsing to checkout
• In-app commerce with integrated payment and vouchers
• Catalog, promotions and payment setup and launch
• Ongoing store operations after go-live
• Order data fed directly back into the Data Hub for marketing and loyalty use