Points of this article… Brand visibility in AI-generated answers is the new battleground for advertisers. Here’s what the data says, and what to do about it. When a user...
Points of this article… Generative Engine Optimization (GEO) is one of those terms that sounds like another marketing buzzword. It isn’t. For publishers running ad-supported content, GEO is quickly...
Points of this article … Publisher monetization through Google’s ad network is under real pressure, and the numbers don’t lie. But the answer isn’t to walk away from Google....