Background
LinkAja is one of Indonesia’s most trusted fintech platforms, providing secure digital payments, transfers, and essential financial services for millions of users. Although the app had strong traffic potential, monetization had never been activated due to the sensitivity of financial user journeys.
ProPS, a Google Certified Publishing Partner (GCPP), identified a safe opportunity and approached LinkAja with a fintech-ready monetization framework. The collaboration began with website monetization, which produced early positive results. Building on this momentum, ProPS proposed extending monetization to the app. After a thorough evaluation, LinkAja agreed, leading to a major breakthrough in revenue performance.
“Working with ProPS has been a strategic win for LinkAja. They made it easy for us to monetize our platform without disrupting the core user experience. Their team is incredibly proactive and helpful, ensuring our programmatic operations run smoothly even when things get complex. It’s rare to find a partner that’s this hands-on.”
– Dimas Aryana Wigraha, B2B Strategic Partnership Manager, LinkAja
The Challenge
Introducing ads inside a financial app requires precision and strict safeguards. LinkAja needed a solution that would:
- Preserve user trust
- Maintain clean and brand-safe ad experiences
- Protect smooth transaction flows
- Produce meaningful and reliable revenue
The goal was to activate a new revenue stream without affecting the financial experience.
ProPS’ Approach (GCPP-Level Service)
With strong experience in sensitive app environments, ProPS delivered a structured and careful setup tailored for fintech.
Fintech-Ready In-App Placement Strategy
Ad placements were aligned with LinkAja’s preferred locations. ProPS refined each placement to ensure low disruption, strong relevance, and consistent delivery. Match rates stayed above 80 percent across inventories.
Continuous Optimization and Weekly Monitoring
Weekly refinements addressed:
- Placement performance
- CTR growth
- Stability across inventory coverage
Dashboards and Looker Reporting
LinkAja received real-time visibility through clear dashboards and Looker reports, making performance easy to track and act on.
Results After Approximately Five Months
💰 Significant Monthly Revenue Growth
The app unlocked a powerful new income stream, driving a sharp increase in average monthly revenue compared to the initial website-only monetization phase. Following the activation of app monetization, LinkAja experienced a major revenue acceleration, with overall monetization performance reaching approximately 50 to 100 times higher per month than during the web-only phase.
Within the app itself, revenue continued to scale rapidly, delivering around 500 percent growth compared to the initial stage of app monetization, and confirming the effectiveness of ProPS’ monetization strategy for fintech platforms.
📈 CTR Near 1 Percent
Indicating natural, well-placed ad experiences.
📊 Stable Delivery and Reliable Performance
Maintained through structured monitoring and week-to-week optimization by ProPS.
What This Means for LinkAja
With ProPS, LinkAja successfully activated a dependable app-based revenue channel without compromising its financial service standards. Monetization now operates smoothly in the background, supported by trusted demand sources, transparent reporting, and ongoing refinement.
LinkAja now enjoys a strong and sustainable non-transactional revenue stream that fits naturally within the expectations of a secure fintech platform.