Are you a publisher who finds Google AdSense confusing and challenging? Have you experienced AdSense rejection and don’t know why? You are not alone. While AdSense rejections can be exasperating and enigmatic, they don’t have to signal the end of your monetization aspirations.
What is AdSense Rejection?
An AdSense rejection can be a discouraging experience. AdSense rejection takes place when Google AdSense decides not to approve your website or app for ad placement. This means you can’t monetize your content through AdSense.
Google AdSense has strict policies to maintain a safe and respectful user experience. Rejection can happen for various reasons, including:
- Violating AdSense policies (e.g., inappropriate content, copyright infringement)
- Low-quality or thin content
- Insufficient content or traffic
- Poor user experience (e.g., excessive ads, slow loading times)
- Suspicious or fraudulent activity.
Rejections commonly occur due to several issues at once. AdSense generally provides insights into the core reason for rejection in its email. Reapply after carefully resolving these problems
Reasons for AdSense Rejection
Here are some typical reasons for adsense rejections:
- Invalid Traffic: AdSense requires authentic human interaction. Traffic generated by bots, click farms, or incentivized clicks is prohibited.
- Policy Violations: AdSense enforces strict content and placement guidelines. Websites must adhere to these rules to participate in the program.
- Low-Quality Content: Content must provide value and exhibit originality. Thin, scraped, or extensively rewritten content falls short of the standard.
- Insufficient Content: AdSense prefers sites with a comprehensive content collection. A limited number of posts or pages fail to demonstrate a consistent content strategy.
- Poor User Experience: Your website should be user-friendly and functional, avoiding disruptive elements that detract from visitors’ experience.
Consequences of an AdSense Rejection
Remember, AdSense rejection isn’t the end of the road. It’s a chance to fine-tune your content and strategy. If your application is declined, you won’t be able to showcase AdSense ads on your website or app, generate revenue through AdSense, or utilize AdSense features and tools.
This setback can be particularly challenging, especially if you depend on AdSense as your main source of income. If you’re rejected, you can:
- Appeal the decision by addressing the issues and resubmitting your application
- Â Explore alternative ad networks and monetization options
- Â Improve your content and user experience to increase your chances of future approval
Your content shouldn’t just aim to maintain a family-friendly website by avoiding prohibited content like adult or mature content, political sites and blogs, and those promoting extreme beliefs leading to hate speech targeting individuals, groups, religions, or institutions.
We highly recommend reviewing the checklist below to ensure compliance with Google’s content guidelines:
- Sufficient content
- Duplicated content
- User-generated content
- Tech website and hacking content
How to Prevent AdSense Rejections?
- Regularly Reviewing and Updating Content
- Ensuring Compliance with AdSense Policies
- Implementing Quality Control Measures
- Monitoring Website Analytics
Certain ad networks specialize in specific verticals such as gaming, lifestyle, and more. Identify those that align well with your content. Keep in mind that many have minimum requirements, so be realistic about where your website stands in terms of suitability. Additionally, remember to research each network’s reputation for timely payments and the quality of ads they provide.
ProPS will help you to optimize the monetization for your website. If you have any questions, feel free to contact us.