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Why Following Google’s Monetization Guidelines is Essential for Publishers

The Google Publisher Policies cover a wide range of topics, including prohibited content such as violence, hate speech, and adult content. Google expects publishers to maintain a user-friendly website with relevant and informative content that doesn’t interfere with the user experience.

In addition to the Publisher Policies, Google also enforces Publisher Restrictions. These restrictions prohibit publishers from engaging in certain activities that can negatively impact the user experience or advertisers.

In this article, we’ll take a deeper look into Google Publisher Policies, explaining what they entail, why they’re important, and how to ensure that your website is in compliance. Whether you’re a new publisher or a seasoned one, this article will provide you with the knowledge you need to navigate these guidelines and ensure the success of your website.

Google Publisher Policies

Google Publisher Policies are a set of guidelines that publishers must follow if they want to to monetize their website. These policies cover various topics such as prohibited content, ad placement, and ad formats. As a publisher, it’s crucial to familiarize yourself with these policies to ensure that your website is in compliance and to avoid any potential penalties or account suspension. Let’s take a closer look at the specific policies that Google has in place for publishers. Google Publisher Policies are organized into the following categories:

1. Content Policies

Illegal Content

Google does not allow content that promote illegal activites

Intellectual Property Abuse

This includes copyright infringement and the sale or promotion of counterfeit products. Such activities violate intellectual property laws and can result in account suspension or termination.

Dangerous Content

Dangerous content is strictly prohibited on Google’s platforms. This type of content includes material that promotes discrimination, harassment, bullying, threats of harm, or exploitation of others through extortion. Such content is not only harmful but also violates Google’s policies and may result in account suspension or termination.

Animal Cruelty 

Animal cruelty is strictly prohibited on Google’s platforms. This includes content that promotes violence or cruelty towards animals, or the sale of products obtained from endangered or threatened species. Google takes a strong stance on protecting the welfare of animals and enforcing its policies.

Enabling Dishonest Behavior

Examples of prohibited content include creating fake documents like passports, providing illegal access to devices or software, and promoting spyware or surveillance equipment for unauthorized tracking.

2. Behavioral Policies

Dishonest Declaration

Publishers are required to provide accurate and complete information to enable their use of or interaction with Google. Misleading information are not allowed.

Ads Interfering

Google does not allow ads that interfere with content or user interactions. This includes ads that overlay to other action items, or are placed on a “dead end” screen where the user cannot exit without clicking the ad. These types of ads may lead to unintended ad interactions and are not permitted.

Inventory Value

Google’s policies on Inventory value include:

  • Not allowing Google-served ads on screens without publisher-content or with low-value content or other behavioral purposes.
  • Not allowing out of context ads that appear outside the display.
  • Not allowing Google-served ads on screens with embedded or copied content from others without additional commentary value to that content.
  • Not allowing more ads or paid promotional material than publisher-content on screens.

3. Privacy Related Policies

Privacy Disclosures

The privacy policy of publishers using Google products must clearly disclose any data collection, sharing, and usage on their properties. The policy must inform users that third parties may be placing and reading cookies on their browsers to collect information as a result.

Cookies on Google’s Domain

Publishers must not set a cookie on Google’s domains or modify on Google’s domains.

Identifying Users

The policy on identifying users requires publishers to not use device fingerprints or locally shared objects other than HTTP cookies, and not pass any information to Google that could be used as personally identifiable information.

There are many aspects of Google’s publisher policies on privacy related policies that we have not covered in this article. However, we will provide further explanations on these topics and also explain about Google’s Publisher Restrictions  in future articles. Keep your eyes peeled for our upcoming article about Google’s Publishers Policies. Apart from understanding guidelines about Google’s publishers policies also to maximize your website monetization our team is also ready to help you in terms of consultations. Talk to us now!

Source : Google Publishers Policies