In today’s competitive market, understanding customer behavior and optimizing their experiences has become crucial for business success. One of the most effective ways to achieve this is through Customer...
Point of this article.. As a publisher, finding ways to increase your website revenue without hurting the user experience is important. One great solution is using HTML5 ads. These...
CPM and RPM are two metrics that help publishers track their revenue. Despite their differences, new publishers often confuse these metrics. Advertisers use CPM to determine the cost of...
Google’s Core Web Vitals comprise a set of metrics that measure a website’s user-friendliness by assessing its load time, visual stability, and interactivity. The Google Core Web Vitals include:...
As the sacred month of Ramadan approaches, publishers must proactively prepare for potential surges in website traffic. The unique rhythms of this month, marked by altered daily schedules and...
The start of Ramadhan always brings joy to people in Indonesia. While they keep up with their usual traditions, these also change a bit as people’s habits change. Knowing...
The General Data Protection Regulation (GDPR), changed the data privacy landscape in Europe. GDPR was designed to harmonize data privacy laws across Europe, giving individuals greater control and transparency...
Google is introducing a new requirement for CMP working with publisher and developer partners that serve ads in EEA and the UK. Google’s commitment to transparency and control means...
Confirmed Click is a Google Ads product feature that adds a confirmation to ad placements that may be generating accidental clicks. When a user clicks an ad with Confirmed...
What is Invalid Traffic Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings. Invalid traffic covers intentionally fraudulent traffic and...