CPM and RPM are two metrics that assist publishers in monitoring their revenue. Although these metrics are different, they are frequently misunderstood by new publishers. Cost per mille (CPM)...
Ad serving is a vital component of digital advertising, enabling advertisers and publishers to deliver targeted ads to specific audiences. However, selecting the appropriate ad-serving method can be challenging...
As one navigates the dynamic landscape of digital advertising, the innovative concept of in-banner video ads stands out. These ads blend compelling video content with well-placed banner advertisements, significantly...
Google’s Core Web Vitals comprise a set of metrics that measure a website’s user-friendliness by assessing its load time, visual stability, and interactivity. The Google Core Web Vitals include:...
Are you a publisher who finds Google AdSense confusing and challenging? Have you experienced AdSense rejection and don’t know why? You are not alone. While AdSense rejections can be...
Ads that users opt to view in exchange for an in-app reward—such as watching a video ad to gain an extra life in a game, read a news article,...
Amid challenges, Google delays the deprecation of third-party cookies in Chrome until 2025, providing websites with additional transition time. Now, brands have additional time to prepare and seek alternatives...
Google has just announced an update to its Inappropriate Content policy, with a specific focus on synthetic sexually explicit content. This significant move aims to maintain a safe and...
Google plans to implement changes to its Video publisher policy effective April 1, 2024. This adjustment will affect all video inventory monetized using Google ad code (“Video Inventory”) across...
Google initiates the gradual removal of third party cookies in Chrome by implementing it for 1% of users in 2024 prior to a wider removal. Google has revealed its...